intercultural communication

NEW MEDIA  AND OLD MEDIA  to inform, express, and control (watchdog function). New media can replace traditional media institutions when they contribute to the national welfare through these chief functions. The research is based on two hypotheses: ·          Media audience values the medium according to the credibility of the media platform. ·          Traditional media will be transformed but not substituted by new media. · Traditional media is all of the forms of mass media. That have been around since before digital technology became popular. Traditional media includes television, radio, print such as newspapers or. Magazines, mail, and outdoor messages. Non-traditional News Sources: sometimes referred to as "new" media, and oftentimes categorized as "electronic"; non-traditional news sources include social media (websites and applications used for social networking), as well ...

TRADITIONAL MEDIA   It has been in existence in India for long and have been used as a medium of communication, particularly in remote parts of the country where the modern media of communication has either less penetration or no penetration at all. Despite the revolution of modern media including; new media such as internet,   social networking such as facebook, twitter, instagram etc., the traditional media yet   Occupy some space in the delivery of messages to a large number of people in the country. The traditional media are defined as ‘those media which attempt to communicate a message to a particular group of target audiences in a given time in local dialect with entertainment’ ABSTRACT New media platforms have impacted the practices of traditional media in local environments. New media   has created new opportunities for news organizations to participate in unique storytelling experiences and novel practices of audience engagement in global, natio...

Influence of   Western culture  on Indian culture Culture is the social behavior and norms found in human society. It is the characteristic and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts. It is an integrated pattern of human knowledge, belief and behavior.  Indian culture is a blend of diversities in customs, rituals, traditions, language,etc., which varies from region to region within the country. It is one of the oldestand is a combination of various cultures. Indian culture is one of the richest   cultures around the globe; it has a long shaped history and an ancient heritage. There are many festivals that Indians celebrate every year. India has a population of more than 1 billion and has a culture in which there are more than 700 languages spoken. One can pinpoint one location on the map of India and will find a different culture there. The traditions in each part of...